In the most basic terms, fonts are small pieces of software used to design and display typed words. A great font can make the difference between an average presentation and a weirdly wonderful one.

The use of fonts and their importance have become a major part of our everyday life. Fonts give organizations, companies, and websites personality, visual identity, and consistency through their appearance.

Fonts can play an important role in attracting customers to a particular brand or product by making them feel comfortable when they are reading your content or ads.

There are thousands of types of fonts and their usage will be based on the brand identity and their style of lettering. Fonts can be created in different styles such as italic, bold and black. Fonts can also have different weights: regular (typically used for body text), bold, and light.

Overall, choosing the right font is important because fonts determine how your business will first be perceived. The more you know your fonts, the more beautiful your designs because a nice font style is part of a beautiful design.